Study: My Understanding of Sales

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Tips for Choosing a Good Realtor

Whether you plan to buy or sell a house, you’ll probably want some help from a real estate agent. But how do you know you’ve met “the one?” There are realtors, plain real estate agents, part-time and full-time agents, and even family and friends in the business. Whom should you work with?


Without a doubt, the real estate selling practice of putting a For Sale sign in the front yard, getting the property on the MLS (Multiple Listing Service) and just waiting for interested buyers to call, is buried in the past. If you’re a seller, that means looking for a proactive, technology-oriented agent. With buyers usually starting their search on the web these days, pictures must be of professional quality, and the description appealing and heavy in detail. Very importantly, choose an agent who’s got some social medial marketing muscle. These days, this is where most of the action is, and you don’t want to miss it.


On the other hand, if you’re looking for a buyer’s agent, consider your prospect’s track record for closing deals. Average real estate agents usually sell about four homes in a year. Say you’re thinking of buying a home, and you represent one-fourth of the agent’s annual income. Think they would actually push for your best interest, or would they stop at nothing just to close that deal?

A typical agent will usually go straight to the MLS to search for homes, but a great one will look for properties that have yet to be put on the market. They will contact some of your target area’s homeowners or even begin a direct mail campaign in that specific neighborhood.

Realtors and Real Estate Agents

Whether you’re planning on buying or selling a hope, it’s important to understand what makes Realtors and real estate agents different from each other. First off, not all real estate agents are Realtors.

“Realtor” is a registered trademark of the National Association of Realtors. Therefore, only NAR members, who pledge to follow the association’s code of ethics, are allowed to use it.

Personal Agent Interviews

Most pros recommend interviewing at least three agents before using one. A lot of people are happy to meet one and then proceed, which is rather risky. References can also be crucial, so be sure to ask for some from your prospects. They should tell you about their approach in finding you the perfect home or the perfect buyer for your property.

Lastly, take note of how the agent handles your first call. That is probably how they’re going to be for the entire transaction.

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