Today, telemarketing continues to gain its popularity in the market and because of the increased demand, firms that are offering this service are upgrading to offer better services to their clients. Among the many services, call tracking has turned out to be very beneficial for many telemarketing firms in completing their day to day tasks. Using this feature, marketers can complete more than one task simultaneously such as tracking multiple campaigns, performing quality control and calculating closing ratios. Also, the feature is user-friendly which means that even the newbie marketer can successfully manage it. This web application is seen as an awesome asset to both experienced and novice marketer as it gives them the knowledge of how the campaign efforts are performing.
One great functionality of call tracking is its capacity to keep track of the performance of the specific telemarketing company. In tracking a certain company’s performance , the marketers would have their telemarketers call out and leave the tracking number out for potential clients to call back on and find out who is receiving those call backs. Most tracking programs that are being utilized at present have recording features which records any incoming calls. Generally, the campaigns that are set by telemarketing companies influence clients to call in using the tracking number and this is directly registered and recorded to the system of the sales team.
The recording feature of this application is very useful because the marketers can easily retrieve data such as the date, length of call, or campaign name. Also, this feature helps in the preservation of the company’s reliability by keeping track of every negotiation. This factor is very essential since many calls are coming in by means of the phone lines.
Additionally, the recording feature permits the marketers to successfully complete quality control. The upgraded versions of the application sends the SMS notification for calls that are under a minute and it helps determine the cause regarding the short call. Also , if the marketers are suspecting that there are several problems committed in the call representatives’ level , for instance if they are not taking the work or are blowing clients off , they can quickly download the recording into desired format and take appropriate action. The advancement in this field greatly improved the reporting of transactions done and because of this, more and more companies are utilizing the application.
Moreover, marketers should determine things such as the time range where they receive the heaviest call times and the average call length. Also, they need to maintain a record of missed calls. These variables are very important for the call tracking developers so they would know how to modify the system to the needs of the organization.